Tips and Traps for Marketing Your Business by Scott W. Cooper, Fritz Grutzner, Birk Cooper

Tips and Traps for Marketing Your Business



Download Tips and Traps for Marketing Your Business




Tips and Traps for Marketing Your Business Scott W. Cooper, Fritz Grutzner, Birk Cooper
Language: English
Page: 256
Format: pdf
ISBN: 0071494898, 9780071494892
Publisher: McGraw-Hill Professional

Scott W. Cooper is president of Marketing Engine Group, a marketing planning firm, and coauthor of The Successful Marketing Plan and The One-Day Marketing Plan. Fritz P. Grutzner is President and founder of Brandgarten, a brand strategy consulting firm. Birk P. Cooper works in project management at Brandgarten.

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